Asia Pacific (APAC) is expected to grow at the highest CAGR in the paper pigments market during the forecast period. Due to the low proliferation of technology and lower impact of environmental regulations, there is a sustained increase in the demand for paper in the APAC countries despite reduction in the use of writing paper due to the increasing adoption of electronic devices. The region also benefits due to the availability of raw materials, which further facilitates high production of pulp & paper. Countries including China, Japan, South Korea, Indonesia, and India lead in terms of paper production, and hence are major consumers of paper pigments.
Based on type, the calcium carbonate segment is estimated to lead the Paper Pigments Market in 2018
Calcium carbonate is the most widely used paper pigment and has been used since the last 30 years. The increasing demand for bright and bulk paper is leading to the increasing preference for calcium carbonate over kaolin. Calcium carbonate is less expensive and enables brighter paper than that possible with the use of kaolin. The leading countries accounting for a large market share in the Paper Pigments Market are China and the US. The use of calcium carbonate is also increasing for coated and uncoated papers owing to the enhanced brightness imparted to paper.
The key factors restraining growth of the paper pigments market are, environmental conces related to recycling paper and growing digitalization affecting the paper industry.
Companies such as Omya (Switzerland), Imerys (France), Minerals Technologies (US), BASF (Germany), Ashapura Group (India), Huber (US), Kemira Oyj (Finland), Chemours (US), Thiele Kaolin Company (US), and KaMin/CADAM (US), have adopted various developmental strategies, such as mergers & acquisitions, agreements, partnerships & joint ventures, and investments & expansions to enhance their footholds in the market.
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